Based on the real-world business cases, this course integrates the explanation of classic artificial intelligence algorithms into case analysis and problem solving.
This course explores the transformative impact of advanced artificial intelligence (AI) and machine learning (ML) on modern operations, moving beyond traditional analytical methods
This course provides a comprehensive introduction to the principles and practices of sustainable operations management, with an emphasis on quantitative methods for analyzing and improving business processes.
This course explores the impact of new media technologies and analytics in the business, information systems, and marketing fields.
This course introduces students fundamental concepts and tools in business intelligence (BI), reinforced with hands-on practice to help them better understand and use business intelligence techniques.
This course is designed to introduce students to the fundamental building blocks of various financial technologies and real-world applications through case studies and quantitative analyses
This course focuses on the integration of Operations Management (OM) and Marketing (MKT) through a data-driven approach in digital business environments
This course uses a problem-solving approach to teach economic tools to improve corporate profitability and deepen students' understanding of China’s economy and culture
This curriculum focuses on the most up-to-date negotiation strategies and tactics in the business world.
Supply chain management involves companies collaborating to improve strategic positioning and operational efficiency.
This course introduces key concepts and methods for measuring, interpreting, and optimizing digital marketing performance using data-driven approaches
This is a practical postgraduate course in strategic management tools and methods based on new developments in entrepreneurship.
This course explores digital-era leadership paradigms, key elements/strategies via theory, cases, discussions, group projects, and papers to boost critical thinking and leadership skills
This course discusses the nature of scientific quantitative survey research methods and introduces quantitative statistical techniques commonly used in management survey research.
This course introduces the basic concepts and principles of financial and managerial accounting from a global and sustainable perspective.
This course delves into how digital technologies reshape business strategies and models, focusing on digital business model, technological innovations, and platform ecosystems.
Innovative Practice-Action Learning
*Total credits no less than 36 credits.